Head coach Dan Campbell of the Detroit Lions appeared to do his best to deflect the idea that his team must win the Super Bowl for the 2024-25 season to be successful.
But in the end, while talking to reporters at Lions OTAs on May 23, Campbell made it clear that his goal and his team’s objective is the league’s ultimate prize.
“I don’t see bust, I see Super Bowl. I don’t know what bust is,” said Campbell
Every team ought to have that. Every team ought to be like ‘Man, what are you playing for? You’re playing for a Super Bowl.’ We’re no different than that.”
For decades, though, the Lions were very different from that. From 1994-2022, the Lions didn’t win a division title or playoff game let alone challenge for a Super Bowl. The last time the franchise won an NFL championship was 1957.
But after winning the NFC North and two postseason contests during the 2023-24 campaign, things have officially changed in Detroit.
Lions’ Dan Campbell Declines to Define ‘Bust’
After Campbell declared that he didn’t understand what “bust” meant, a reporter tried to clarify its meaning as “nothing.” In other words, does every other accomplishment the Lions achieve in 2024-25 mean nothing if they don’t also win the Super Bowl?
Campbell provided a complicated answer. But he suggested that each team in the league faces “Super Bowl or nothing” every year.
