Ken Roczen Inks Groundbreaking $50 Million Deal with Ducati for 2026, Ushering in a New Era in Motocross Racing
In a historic move that is set to reshape the landscape of motocross racing, Ken Roczen has reportedly signed a massive $50 million contract with Ducati to represent the iconic brand in the 2026 season.
This groundbreaking deal not only solidifies Roczen’s status as one of the highest-paid riders in the sport’s history but also signals Ducati’s aggressive push into the world of motocross at an unprecedented level.
Roczen, known for his exceptional skill, resilience, and dominance in both Supercross and Motocross, has been a key figure in the sport for over a decade. His ability to overcome injuries and consistently perform at the highest level has earned him a global fanbase and lucrative sponsorships. With this deal, Ducati aims to leverage Roczen’s experience and star power to establish a strong foothold in the competitive motocross market.
While Ducati has historically been known for its success in road racing, this move into motocross represents a bold and strategic expansion for the Italian manufacturer. Roczen’s partnership with Ducati is expected to bring cutting-edge innovations to their motocross program, combining his expertise with the brand’s high-performance engineering.
Fans and industry insiders alike are eager to see how this collaboration unfolds, with many anticipating that Roczen’s involvement will propel Ducati to new heights in off-road racing. If successful, this partnership could set the stage for more manufacturers to follow suit, further elevating the sport’s global appeal.
As the 2026 season approaches, all eyes will be on Roczen and Ducati to see how this record-breaking deal translates into on-track performance and championship aspirations.
